“Now the semester is nearing its end, I’m excited to regain some semblance of a social life,” he says, pretending he had a social life to begin with, “but the feeling is an entirely bittersweet one.”

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Time and time again, it seems that individuals and companies alike fail to fully understand the internet. From #AskRKelly to #AskJPM, even to Stephen Colbert’s “Colbert Report,” and now #MyNYPD, it has been seen countless times: insular brands failing to understand how they are perceived by the internet – yet, for some reason, attempting engagement initiatives.

If you caught Saturday’s SNL sketch of Mary Barra, General Motors’ CEO, you’ll know that the brand has taken another hit to its reputation in the past few weeks. As of the beginning of April, the “too big to fail” automobile manufacturer’s number of recalls has hit 4.9 million vehicles in the United States, roughly six times that of its total recalls in 2013. Oops.

CVS Caremark’s decision to phase-out the sale of tobacco products in its stores has been the topic of much conversation in the past week. The brand’s choice to ban the substance, to be completed by October 1st of this year, is part of a larger brand-focusing exercise, aligning CVS with its desired position as a healthcare service provider. So far, the laudable decision has been warmly received by the majority of the audience.