CVS Caremark’s decision to phase-out the sale of tobacco products in its stores has been the topic of much conversation in the past week. The brand’s choice to ban the substance, to be completed by October 1st of this year, is part of a larger brand-focusing exercise, aligning CVS with its desired position as a healthcare service provider. So far, the laudable decision has been warmly received by the majority of the audience.
If you have been paying attention to social media at all this week, you will have seen Coca Cola coming under fire for its Super Bowl commercial; a multilingual version of “America the Beautiful.” The commercial has been said to be “un-American” by some of the Super Bowl audience, and has had many questioning why a predominately English-speaking country should change the language of a patriotic song in order to “advertise” and “pander” to “foreigners.”
With the rise of social media, many marketing employees stayed at the office a few extra hours over the weekend to watch the Super Bowl. Brands such as Volkswagen established “war rooms;” small groups of communications professionals waiting to exploit opportunities via Twitter.