In the world of non-profit organizations, social media has been labelled as both a blessing and a curse. Although the likes of Facebook have revolutionized the media landscape, allowing brands to reach their consumers in thousands of ways, social media has also muddied it, making it even more of a challenge to stand out and create a meaningful connection – something which non-profits are heavily reliant on.
As a graduate PR student, and a sometimes-PR-professional, I find it helps to take an interest in the way brands communicate and are perceived by the public. What I really enjoy, however, is a PR meltdown; watching a brand’s reputation fall apart, usually due to some form of unethical behavior.
If you’re a regular reader of my blog posts – which all three of you are – you’ll know that I often discuss what’s happening in the world of public relations. You’ll also know that my ramblings often contain a strong social media component. There’s a reason for this.
With the rise of social media, many marketing employees stayed at the office a few extra hours over the weekend to watch the Super Bowl. Brands such as Volkswagen established “war rooms;” small groups of communications professionals waiting to exploit opportunities via Twitter.